Founders
Josh + Luisa Murrell
Josh leads the vision. Luisa—his wife and an eight-year veteran of baseball-mom life—keeps the experience grounded in family reality.
Stafford, Virginia
A family story—with a full team behind it.
BDA began with Josh Murrell’s Stafford baseball journey—from Stafford Baseball League to baseball parent and coach. He saw families piecing development together and asked: what if one development home stayed with the athlete?
Founders
AJ + Heather Campbell
AJ and Josh grew up like brothers. AJ connects technology and operations. Heather shapes the product experience. Their family understands demanding travel sports.
Baseball development
James Mancini
Josh’s cousin leads baseball development—shaping coaching, curriculum and athlete progression.
The next generation
Josh + Payton
Josh’s son helps shape baseball and is Member #1. Payton, 9, is the BDA Reporter, sharing the behind-the-scenes story.
Now building
Vice President of Fastpitch
Help us build the fastpitch side of BDA.
We are searching for the right Vice President of Fastpitch/Softball Development to build the curriculum and coaching team—and ensure fastpitch athletes receive equal depth, technology and long-term commitment from day one.